Direct Sales Group Inc / aka Dava Collection, California respects your privacy and is committed to protecting it through our compliance with this privacy policy (the “Privacy Policy”).  We strive to use information to provide the best possible service while respecting the confidentiality of information we are entrusted with.  This Privacy Policy describes the types of information that we may collect from you or that you may provide when you visit the website: 

This Privacy Policy applies to information we collect on the website, in email, text and other electronic messages between you and the Company.

This Privacy Policy shall not apply to information collected by any third party, including information collected through any application or content that may link to or be accessible from or on the Website. 

    Please read this policy carefully to understand our policies and practices regarding your information and how we will treat it.  By accessing or using this Website, you agree to this privacy policy and agree to all of the terms and conditions set forth herein.  This policy may change from time to time in our discretion.  Your continued use of this Website after we make changes is deemed to be acceptance of those changes, so please check the policy periodically for updates.

Sites Covered by This Privacy Policy:


Our Website may ,sometime, link to third-party websites for your convenience and to provide easy access to additional useful information.  Should you select such a link you will leave the Website.  We do not control those sites nor their privacy practices, which may differ from our practices and policies.  Any personal data you choose to provide to or that is collected by such third parties is not in any way covered by this Privacy Policy.  We recommend that you read over such website’s privacy policy before providing any personal information.  A link to another website from Us does not constitute an endorsement or representation about the value, quality or usefulness of anything found on that third-party website. Our Service runs on Third-Party Service Providers.  These Third-Party Service Providers adopt and post privacy policies.  However, the use of your Personally Identifiable Information by such parties is governed by the privacy policies of such parties and is not subject to our control.






We collect data when you place an order, communicate online with our customer service representatives, request a catalog, participate in a sweepstake, contest, promotion or survey, or join our social networking sites. The Data we collect from and about our users of Website includes: 

Identity data, that includes first name, maiden name, last name, username or similar identifier, marital status, title, date of birth and gender. We use this type of data to process your orders and for fraud prevention and detection. We collect this type of data to be able to share your photos and/or videos on our official websites, on our social media pages and in other promotional channels (only with your consent). We do not sell this information to third parties.

Contact Data, that includes billing address, delivery address, email address and telephone numbers. We use this data to email you your order confirmation, to be able to manage your deliveries, claims and returns in a secure and effective manner. We’ll only use your phone number if we have a delivery problem, and we might text you with details about your orders or if we have a question. We do not sell this information to third parties.


Financial Data, that includes bank account and payment card details.  We only ask for these when the customer places an order. We do not sell this data to third parties. We use agencies (including credit reference agencies and credit card clearing agencies) that we provide with only the information they need to perform their function. We do not sell this information to third parties.


Transaction Data, that includes details about payments to and from you and other details of products you have purchased from us. We do not sell this information to third parties.


Technical Data, that includes internet protocol (IP) address, browser type and version, time zone setting and location, browser plug-in types and versions, operating system and platform, and other technology on the devices you use to access this website. We do not sell this information to third parties.


Usage Data includes information about how you use our website and products.

The purpose of this data that we collect is to help us learn more about how you use our website and to allow us to analyze site usage and visitor numbers.We also use this information to improve our website, which makes our marketing more relevant to give you the best experience we can. We do not sell this data to third parties, but we may disclose this information with other companies that help us analyze site usage, visitor numbers and advertising.

Marketing and Communications Data includes your preferences in receiving marketing from us and our third parties and your communication preferences. We do not sell this information to third parties.


If you work with us as an influencer, we may collect your name, your email address, your address, your phone number and other personal information. We use your all this data to engage with you and to administer events.

Your personal data is collected in the following ways:

  • Direct interactions. You may give us your Identity, Contact and Financial Data by filling in forms or by corresponding with us by post, phone, email or otherwise. This includes personal data you provide when you:

  • apply for our products;

  • create an account on our website;

  • subscribe to our publications;

  • request marketing to be sent to you;

  • enter a competition, promotion or survey; or

  • give us some feedback.

  • Automated technologies or interactions. As you interact with our website, we will automatically collect Technical Data about your equipment, browsing actions and patterns. We collect this personal data by using cookies, server logs and other similar technologies. We may also receive Technical Data about you if you visit other websites employing our cookies. Please see our cookie policy for further details.

  • Third parties or publicly available sources. We will receive personal data about you from third parties and public sources as set out below.

    • Technical Data from the following parties:

      • analytics providers such as Google who may be based outside the EU;

      • advertising networks such as Amazon SES, Survey Monkey, Facebook, Twitter, Instagram based inside and outside the EU; and

      • search information providers who may be based outside the EU.

    • Contact, Financial and Transaction Data from providers of technical, payment and delivery services who may be based outside the EU.

    • Identity and Contact Data from social media platforms and data brokers or aggregators who may be based outside the EU.

    • Identity and Contact Data from publicly available sources based in the UK such as Companies House and the Electoral Register.

Retention time of Data:

 We will only retain your personal data for as long as is necessary to fulfill the purposes we collected it for, including for the purposes of satisfying any legal, regulatory, tax, accounting or reporting requirements. We may retain your personal data for a longer period in the event of a complaint or if we reasonably believe there is a prospect of litigation in respect to our relationship with you.


Who are we sharing the data with:

Your personal data is available and accessible only by those who need the data to accomplish the intended processing purpose.

We share the data with the following Data Processors ,in order to provide with the best product and service possible for you:

  • Logistics companies ( postal services, logistics and shipping suppliers)

  • Order fulfillment and payment processing (banks and other payment service providers)

  • IT services (companies that handle necessary operations, technical support, maintenance of our IT solutions and other IT services and solutions).

  • Security & Safety (companies that help us detect and prevent potential fraud and thefts)

We make sure all personal data processors can provide adequate guarantees regarding the security and confidentiality of your personal data


We may also share your personal data with companies that are independently responsible for personal data processing. This means that we are not in control of how the information provided to the company is to be processed.

For example, when you engage with us on social media platforms, such as Facebook and Instagram, all text messages and pictures are shared with us and the named platform provider. You do this according to the platform's terms of use and privacy policy to which you have agreed when you signed-up as a user.

Independent personal data controllers with whom we may share your personal data are:

-Social media platforms that you interact with

-Companies that handle general goods transport (logistics companies and freight forwarders)

-Public authorities (the police, tax agencies or other authorities) if we are obliged to do so by law or in case of suspicion of crime.

Promotional offers from us

We may use your Identity, Contact, Technical, Usage and Profile Data to form a view on what we think you may want or need, or what may be of interest to you. This is how we decide which products and offers may be relevant for you (we call this marketing).

You will receive marketing communications from us if you have requested information from us or purchased goods from us and you have not opted out of receiving that marketing.

Third-party links


Our website may include links to third-party websites, plug-ins and applications. Clicking on those links or enabling those connections may allow third parties to collect or share data about you. We do not control these third-party websites and are not responsible for what they do with your personal data. When you leave our website, we encourage you to read the privacy policy of every website you visit.

Changes to privacy policy

Any changes we make to our privacy policy in the future will be posted on this page and, where appropriate, notified to you by e-mail. Please check back frequently to see any updates or changes to our privacy policy


To help you get a better and customized experience on our website, we may store cookies on your computer. A cookie is a small text file that is stored on a User’s computer for record-keeping purposes which contains information about that User. We use cookies to save you time while using the Website, remind us who you are, and track and target User interests in order to provide a customized experience. Cookies also allow us to collect information from you, like which pages you visited and what links you clicked on. Use of this information helps us to create a more user-friendly experience for all visitors.  

Please note that third parties (including, for example, advertising networks and providers of external services like web traffic analysis services) may also use cookies, over which we have no control. These cookies are likely to be analytical/performance cookies or targeting cookies. If you would like further information, please go to the website of the relevant third party


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